Ever noticed how most trains these days have an engine at the front and another at the back? So instead of having to turn the train round when the train reaches it’s destination, the driver just walks to the other end and drives back the way they came. This works really efficiently, the extra engine is justified by time saved and more efficient use of the tracks.
IF YOU WANT to earn more money to support the downtimes when creative work is thin on the ground or you just feel like taking on an exciting challenge as a matter of personal development, you may well already have the skills to do so or, at least, have the basis of what you need to create new opportunities. Most freelances have many talents but often don’t realise that their abilities are potentially marketable and lucrative.
When I suggest to a freelance that learning a few key business skills might help their creative career, they look at me as if I’ve told them to sell their grannie. After all, we haven’t spent all these years studying our art and developing our talent just to waste time touting apples and pears down the market.
WE OFTEN take language for granted and assume a level of communication and understanding that, in reality, is not being conveyed.