Free workshop for members

The time
10.30am to 4.30pm

The venue
Musicians' Union
60-62 Clapham Road,
London
SW9 OJJ

In this workshop we’ll look at how to source new clients, pitch your work and convince them that you’re the best person for the job and/or your idea is worth commissioning.

Apply online by 13 Oct


Workshop Content

The ability to create new work through approaching potential clients and convincing them to hire you is a key skill in developing and maintaining your creative career.

In this workshop, we’ll look at how to pitch your work and sell your ideas including:

  • Sourcing and approaching new clients directly
  • Defining client needs and how you can meet these
  • Preparing and delivering your pitch
  • Building enthusiasm for what you do
  • Overcoming objections
  • Closing techniques
  • Follow up and next steps.

Who should attend?

Creative freelances who wish to learn how to pitch their work so that they create more and potentially better work opportunities.

Expected learning outcomes

A greater understanding of:

  • the sales process
  • how to tailor what you offer to each client’s needs
  • how to structure and deliver your pitch
  • how to convince each client that you're the best person for the job/that your idea is right for them.

Tutor: Frances Dredge

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.


Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.


Further enquiries
e: kate@feutraining.org
t: 07464 306 542

Business skills training
for creative freelances