Free workshop for members

The time
11am - 5pm

The venue
Tony Benn House
Victoria Street

Crowdfunding campaigns keep hitting the headlines - but if you suspect there's more to it than just putting your great idea online and waiting for the money to roll in, you're right.

We'll spend the day working through how to structure your own crowdfunding campaign, from how to choose a platform and set a realistic target, to how to find your audiences and tell your story. We'll focus on planning a one-off rewards-based crowdfunding campaign. By the end of the day you should have a structure for your own crowdfunding strategy.

Apply online by 8 July

Workshop Content

We'll cover what you need for your pre-launch and how to run the campaign itself including

  • the different platforms and funding models available and how to choose
  • how to set a realistic target - and avoid unexpected costs
  • how to reach the right audiences
  • writing compelling campaign copy and telling your story
  • how to come up with perks/rewards and think creatively about what you can offer supporters
  • managing the mid-campaign slump.

Who should attend?

Creative professionals who are considering running a crowdfunding campaign - whether still wondering if the idea you have in mind could work or almost at the stage of choosing a launch date.

Learning outcomes

By the end of the workshop, participants will:

  • have a greater understanding of the different approaches available to crowdfunding
  • have a clearer idea of what needs to be done before launching a campaign
  • potentially have an outline of their own crowdfunding campaign strategy
  • have a better understanding of the timeline and structure of a successful campaign.


Tutor: Jo Breeze

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

Further enquiries
t: 07464 306 542

Business skills training
for creative freelances