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Free workshop for members

The time
11am to 5pm

The venue
Musicians' Union
2 Sovereign Court
Graham Street
Birmingham
B1 3JR

Get your name out to audiences and keep that relationship going by learning how to use MailChimp for emails, newsletters and mailing lists.

In this workshop you’ll learn techniques to help grow your business including what to do before you start to use MailChimp, how to use it quickly and effectively, how to keep your audience’s attention and how to build mailing lists in these days of the General Data Protection Regulations (GDPR).


Apply online by 28 Aug


Workshop Content

This workshop aims to help you market yourself better and specifically to do so with MailChimp. By the end of the day, you’ll know how to make this tool a significant benefit to your creative freelance business and yet not have it take up all you time. It includes:

  • How to find your audience and build up a mailing list
  • How to comply with the GDPR regulations for new audiences and existing ones
  • How to plan a schedule that means you can produce strong newsletters quickly and regularly
  • How you manage lists in MailChimp
  • What audiences see first and how to make that compelling
  • Designing a newsletter
  • Handling graphics and images, especially if you’re not a designer
  • How to get readers to share your newsletter.

We’ll also cover exactly how the free and paid versions of MailChimp work. You may not need to pay but you do need to know when it’s worth paying and when you have to.

Who should attend?

Freelances who need to get their work and services known to more people - so really that’s everyone. Although MailChimp is an online tool, you do not need to bring your own equipment.

Learning outcomes

You’ll understand how to make marketing with MailChimp an effective part of your freelance business.

Tutor: William Gallagher

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.


Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

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Further enquiries
e: kate@feutraining.org
t: 07464 306 542

Business skills training
for creative freelances