Free workshop for creative freelance members
10.30am - 4.30pm
Upper St Martin’s Lane
Everybody tells you that you must have a website and you must have a blog but nobody tells you how – or why. In this workshop you will learn the key steps to creating your blog but, more importantly, what you can use one for and how it will become an important part of your creative work.
That’s true whether you’re a writer, journalist, musician or performer: you are already creating work that blogs can showcase and you will benefit from reaching audiences through a well constructed, targeted blog. This workshop will tell you how.
Filled with practical advice and time-saving tips, this workshop covers:
- the choices you need to make before setting up your blog
- what exactly to blog about
- how to reach an audience that matters for all your creative work
- what to do with that audience – how to engage with them
- using your blog to make your website fresh
- creating new material and reasons to contact your clients.
Who should attend?
Those who have thought about writing a blog but are not sure how or really certain why it will help and those who have already started blogging but need help in making their blogs more focused and effective.
Expected learning outcomes
- a better understanding of what blogs can and cannot do for you
- knowledge of how to quickly create and regularly update blogs
- a better understanding of how to exploit your blog and build your audience
- specific computer knowledge about what tools will help you and how to use them.
Tutor: William Gallagher
POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself. NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. At the workshop, we are required to undertake a short equality & diversity survey. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.
IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.
To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand. All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.
t: 07464 306 542