Free workshop for members
Time: 10.30am to 4.30pm
Tony Benn House
To build a successful freelance career, you need the ability to get what you do under the right people’s noses and present your work in the best possible light. This course will help you gain a clearer understanding of marketing and help you develop your marketing skills.
- What is marketing?
- Brand versus product
- Identifying your market
- Identifying your competition (including research techniques, SWOT & other useful matrices to use)
- Key messages and unique selling points and how to communicate these
- Key marketing tools and activities
- Action plan.
Who should attend?
Freelances working in the creative industries who wish to improve their marketing skills.
No formal qualifications are required, just a desire to learn new ways of building your reputation and career success.
Expected learning outcomes
- A better understanding of marketing and why it is important
- Knowledge of key marketing tools, activities and skills, including how to promote yourself and your work
- A better understanding of how to identify, target and communicate with potential clients.
Tutor: Louise Grainger
POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.
NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.
IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.
To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand. All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a few days of this date.
t: 07580 348726