Free workshop for members
Getting known to the right people
The date and time: Sept 19, 10.30-4.30
60-62 Clapham Road
Tutor: Louise Grainger
To build a successful freelance career in the long term, you need to put considerable effort into marketing yourself and your work.
You need to get yourself and what you do known, as well as present what you do in the best possible light. This course will help you do just that and includes:
- What is marketing?
- Brand versus product
- Identifying your market
- Identifying your competition (including research techniques, SWOT & other useful matrices to use)
- Key messages and unique selling points and how to communicate these
- Key marketing tools and activities
- Action plan.
Who should attend?
Freelances working in the creative industries who wish to improve their marketing skills.
No formal qualifications are required, just a desire to learn new ways of building your reputation and career success.
Expected learning outcomes
- A better understanding of marketing and why it is important
- Knowledge of key marketing tools, activities and skills, including how to promote yourself and your work
- A better understanding of how to identify, target and communicate with potential clients.
Apply Online by Sept 11, 2013
To apply for a place on this free, one-day workshop, fill in the short application form by Sept 11. You will need to register if you have not done so already.
All workshops have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date of Sept 11. We will let you know if your application has been successful by Sept 12.
Yes the information posted to me from the Equity office in regards to business marketing is very important and useful to me indeed! I do have my very important future pop-world music work put on hold, I want to promote every part of my business music when possible but right now I am committed to one college in Soho studying ‘Creative Media Production’ which I have enrolled to since April this year, I have just finished the first assignment I got together with a few students there. The course was to study camera techniques (behind the camera, as I have been in front of cameras for over 30 years now). The course is rather so so but I did enjoy my acting roles to helping the students as they encouraged me further to do some character parts to help with the story-boarding etc.. All this was new to me but now have got the hang of what lighting/mise en scene/green-screen/tilted frame/low angle shot/over the shoulder shot etc…. As I have read your statement, I want to market myself, therefore I will apply on line by September 11. Is it possible to book an appointment with somebody there in Equity for legal advice to put forward something very cruel that I came across at the college which needs some attention!! Please, can someone get back to me on this matter? Thank you in advance for everything.
Best of regards.