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online communication

Net gains (4)

Search engine optimisation Search engine optimisation, or SEO for short, sounds like a complex science that only technical geeks could understand. Nothing could be further from the truth. Anyone can search engine optimise their own writing and websites by focusing

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Net gains (3)

www.why not? Every creative freelance should have a website. This need not cost a fortune or involve paying someone else to build it for you. These days it is relatively simple to build a basic website of your own, using

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Net gains (2)

Where to start If you don’t want everybody to know about it, don’t put it online. I know that sounds obvious, but it never ceases to amaze me how many people think they can detail their night-time athletics, narcissistic excesses

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Net gains (1)

Can customers find you on Google? Here’s a test: type your name into Google and press search. Does it find you? Are you on the first page? If, like me, you have an unusual surname, you are at an advantage

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Getting business savvy – Free online tools

One of the biggest concerns for freelances is money and cash flow and when times are tight we have to make the most of the resources with have at our disposal. The online world is great for this, there are

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Finding your way through the jungle – the different types of social media

Whether you’re a big fan or a ‘rabbit in the headlights’ when it comes to social media, the phenomenon is here to stay and developing apace. For freelances, it can be a productive and cost-effective way of marketing yourself –

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