Net gains (4)

Search engine optimisation Search engine optimisation, or SEO for short, sounds like a complex science that only technical geeks could understand. Nothing could be further from the truth. Anyone can search engine optimise their own writing and websites by focusing on...

Net gains (3)

www.why not? Every creative freelance should have a website. This need not cost a fortune or involve paying someone else to build it for you. These days it is relatively simple to build a basic website of your own, using templates other people have designed that you...

Net gains (2)

Where to start If you don't want everybody to know about it, don't put it online. I know that sounds obvious, but it never ceases to amaze me how many people think they can detail their night-time athletics, narcissistic excesses and alcoholic binges on Facebook and...

Net gains (1)

Can customers find you on Google? Here's a test: type your name into Google and press search. Does it find you? Are you on the first page? If, like me, you have an unusual surname, you are at an advantage here, so let's make it fairer and try a slightly revised test....

Getting business savvy – Free online tools

One of the biggest concerns for freelances is money and cash flow and when times are tight we have to make the most of the resources with have at our disposal. The online world is great for this, there are heaps of sites and tools that have been developed to make...

Business skills training
for creative freelances