Search engine optimisation Search engine optimisation, or SEO for short, sounds like a complex science that only technical geeks could understand. Nothing could be further from the truth. Anyone can search engine optimise their own writing and websites by focusing on...
www.why not? Every creative freelance should have a website. This need not cost a fortune or involve paying someone else to build it for you. These days it is relatively simple to build a basic website of your own, using templates other people have designed that you...
Where to start If you don't want everybody to know about it, don't put it online. I know that sounds obvious, but it never ceases to amaze me how many people think they can detail their night-time athletics, narcissistic excesses and alcoholic binges on Facebook and...
Can customers find you on Google? Here's a test: type your name into Google and press search. Does it find you? Are you on the first page? If, like me, you have an unusual surname, you are at an advantage here, so let's make it fairer and try a slightly revised test....
Travel and personal accident You need to think about what could happen to you. Travel insurance is one of the messiest and worst sold types of insurance in the UK. Millions of travellers holiday without it and competition between providers is so fiercely price-based...
Are you liable? Could you be sued? It’s a scary prospect – and while we’re not as bad as in the US yet, the country is getting more litigious. People do look to see if they can sue and parasitic claims management companies are advertising and texting and calling up to...
Keeping your kit covered Many freelance creatives have a lot of expensive kit they need insured. This could be laptops, recording equipment and cameras; it could be artists’ materials, props and costumes; or it could be musical instruments or a DJ’s record collection....
Home and car Insurance is what accountants think is dull. But it is vital that freelance creatives get their insurance right. Even the basics of car and home insurance need to be considered. Iggy Pop famously caused a stink when he started advertising Swiftcover and...
